In 1998 Artcore Film invented for the French TV-channel ARTE a groundbreaking series on revolutionary design objects of the 20th Century. The aim was not only to present an evolution of different forms of industrial design, but to reflect History by telling the Century and to use the newest design technologies of the mass media. Shot in virtual 3D studios and natural sets and using rare archive footage, the very successful series is as much instructive as entertaining. The history and contemporary background of key objects that have characterised the 20th century aesthetically and technologically is told in a form totally new in the field of documentary: the virtual set. For each film in this series, the graphic agency Cutup Visions designed a new, three-dimensional set, adapted to the era and aesthetics of the corresponding protagonist which acts as a guide throughout the film. It mingles images from archives, takes from production spots and technical explanations.
Braun Phonosuper Dieter Rams (1956) / Jaguar E Malcom Sayer (1961) / Leica Oskar Barnack (1914) / Lounge Chair Charles Eames (1956) / Swatch (1980) / TGV Roger Tallon, Jacques Cooper (1971) / Vespa Corrado d’Ascanio (1943)